January 7, 2013 § Leave a comment
A Digital Book World (DBW) post showed up on my wife’s FaceBook stream with a Photoshopped picture of a book cover for “50 Shades of Hunger Games” — and my face. “Since when do you like “50 Shades,” she chortled. The best I can figure out, because I had clicked “Like” on DBW’s Facebook page in get this — 2010 — Facebook had allowed DBW to send their post out to all my friends — as if I had done it. Just because I liked DBW in 2010 on Facebook doesn’t mean I want all my acquaintances with my mug talking about 50 Shades of Grey or The Hunger Games — I’m not the mindless, mass produced book mania kind of guy.
Now if DBW had asked and wanted to use me in their advertising campaign on FaceBook, I would have opted in if they were going to talk about why so much of traditional publishing’s backlist is unavailable in digital format along with a picture of Milan Kundera’s mug. Otherwise, leave me the hell out of your advertising campaign. It impugns my credibility and independence by co-opting my name and face for your ad.
I’m not sure who to be most angry at — DBW for an ill-advised ad campaign or FaceBook for making it possible to flood the streams of friends of unknowing FaceBook-ites. I admit I’m somewhat of a FaceBook neophyte judging by the vast unanswered quantities in my various FaceBook icons on the top of my FaceBook page. I did a quick Google search for “facebook ads based on likes”. (Yes, I used Google to find the FaceBook stuff). In case you are wondering, it appears I was a victim of some form of “Connection Targeting.”
When you choose to target friends of connections your ad will be targeted to people whose friends are connected to your Page, app, or event. This is a great way to get more likes and potential customers because people are more inclined to interact with a Page, app, or event knowing that their friends are connected. Friends of connections are also more likely to be interested in what you’re advertising because they may share the same interests as their friends.
Uhh, more like a great way to piss off your connections who liked you once upon a time if you are going to put their Face up along with 50 Fucking Shades of Grey. So there DBW, be warned about your ill-conceived advertising bullshit. I apologize to any of my friends who seem to think I started smoking anything that is still illegal in Utah. I remain a literary snob.
As for you FaceBook, I get it — you went public and now you have to figure out some way to make money, but please leave my face out of it.